About Me

I own and operate a Boston-based UX consulting business, BobGoodman.Net, Inc., focused on integrating the disciplines of business strategy, brand building, and the user experience to help companies connect with their business partners, customers, and employees. In addition to my work in digital solutions, I'm a writer whose work has appeared in the Providence Journal, the Boston Phoenix, and the New York Times Magazine. I also serve as the Boston Ambassador for the User Experience Network.

What is a User Experience (UX)? It depends on whom you ask. But to me, UX means that a user interface is a platform for the user's interaction with a tool or system—and that the most important events take place not on the display but in the minds of the people using the system.

A UX design doesn't control all aspects of the impression users form during their interaction. But the people creating a UX should understand the user's context and intentions, and try their best to incorporate that knowledge into the design to deliver a useful, usable, and engaging experience.

There are several meanings to the title of this blog. At a rapid clip, we are digitizing the analog world, connecting it to the network through hardware and software, and overlaying UXs on top: hence, the UX-ing of the networked world. UX design decisions drive the quality and character of how we make our way in this new environment of global connectivity.

Beyond my work in the UX field, I'm also an end user of interactive technologies. These days, we all are. So this blog also represents the voice of one user experiencing the networked world. I hope you'll add your voice as well. Let's exchange ideas about how we experience the changes that digital technology creates in our lives, and how we can shape those changes for the better.